B2B Marketing - Mark Donnigan

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying

read more

Understanding today’s B2B Buyer’s Journey is Key to Winning in B2B Marketing - Interview with Mark Donnigan

By understanding and catering to the requirements of the buyer throughout the journey, B2B marketers can reduce sales cycle times and increase the chances of winning a sale. In today's hectic organization world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. B2B marketing has the specia

read more